Before moving on directly to the internal analysis of one’s organizational activities, let´s take a look at the external environment which is always influencing the companies in many possible ways. A deep know-how regarding the industry and market (with specific analysis) will allow you to prevent future failures by protecting the Organization against external threats. There are 3 main external levels influencing a company, namely: the “Macro Environment” being the most distant level, the “Industry/Sector” level and finally the “External Stakeholders, Competitors and Markets” level which is the closest one affecting the organization. There are some tools that will help you analyzing the external environment such as the famous PESTEL Analysis and the Porter’s 5 Forces. Besides these 2 methods, we will go throw some others along the website for you to find the most appropriate for your case.