Competitors and Market
Right now, we are facing the closest external level of the organization. This level takes into account the External Stakeholders (people or groups that can affect and/or be affected by the organization’s ability to achieve its objectives) such as banks, shareholders, state, suppliers, customers and also Competitors and the Market.
For a good external analysis concerning this level, The Business Zoom suggests the following approach:
1. Analyze the position of competitors taking into account different Strategic Groups in the market;
2. Consider the importance of doing Customers Identification.