The marketing channels have the specific function of making a customer excited about a product. It is a strategy which tries to create a feeling of well-being and desirability on the clients regarding a specific product. The marketing is mostly seen as advertising, sales and after sales.
In our website we will try to help you deciding on the most appropriate channels for you to use in your Startup. After some studies and experiments we made a summary where we distinguish the paid channels from the free channels and also take into consideration their importance for a Startup by evaluating a specific order. The results are showed on the following images.
The Business Zoom hint: The selection and evaluation of the following channels were decided based on some researches, however we do not guarantee that each rating is perfectly suited for your Startup in particular. It should be only seen as guidelines and we hope that it helps you.
Let’s start by announcing the best free marketing channels which are normally the most appropriate for a Startup in order to save costs:
In our example website you can get a specific idea on how to choose the most appropriate channels and processes with the respective explanation. Take a look at it by clicking here.
Exercise: Choose the most appropriate marketing channels to create awareness about your product and describe the necessary processes in order to implement them.